Response to Sally’s UK retail lecture

Hello everyone.
In response to Sally’s lecture based upon the UK retail, I was intrigued with the context especially the statistics relating to UK spending. Sally created a huge emphasis on how the UK market is continuously and rapidly changing. Of course, it’s a forever growing and unpredictable industry! Due to this, I was interested in how Sally made a relationship to the UK’s consumer expenses in Fashion and the economy as a whole! For example, as you can see from the graph (that was included in the lecture) there has been a deflation in children’s wear overtime. Possibly, this may be the case because consumers are being more cautious of what they are purchasing! Furthermore, nowadays parents are opting for more affordable children’s wear at Supermarkets (Lidl’s, Asda etc..) rather than high streets stores such as GAP. This shows how people are making more considered prices. Do you see the children’s wear store ‘ADAMS’ on the high street today?
Untitled Untitled.pngjOverall, the presentation was very informative and factual which gave me a better insight of the Fashion industry as a whole. Sally seems very inspiring and dedicated! I thoroughly enjoyed her lecture and I will be looking forward to seeing her in the future.


P1010923Hi everyone.
Karen Millen was the second store I photographed for the blogging activity shop windows. I chose this display since I found the wooden installation creative which stood out compared to other competitors on the street. The wooden installation reminds me of the hard work I interpreted in my sculpture project back in art and design foundation year! Memories. However, I think the wooden display demonstrates motion, and possibly the ‘motion’ of dancing since the frames show a gesture. Therefore, the shop window display and theme focuses on party wear.



Hi everyone.
Yesterday, I went out to explore central London and decided to make a kick start to my blog. Regarding to the blogging activity one ‘shop windows’, I photographed Karl Lagerfeld’s store located on Regent Street. The window display consisted of a simple layout of replicas of Karl Lagerfeld and his designs worn by mannequins all in the same stance. The mannequins were all dressed sophisticated in black which in a way made the whole store appear intimidating, like Karl Lagerfeld himself! I chose this particular store because the store window was different compared to other competitors on Regent Street. It really highlighted how simplicity can go a long way, if you display it correctly.
The key display to the store window was the red bag. The colour red enhanced the look and caught my eye straight away. What a great way to market a bag!



Hello everyone.
Welcome to my blog.
I am a student studying Fashion Marketing at London College of Fashion 2014. Here I will be mainly posting thoughts about fashion, also architecture and interior design. I have a main blogging account where you can find at

I was born in Wigan, United Kingdom (which makes me a British born Chinese) and I recently moved to London for University. In my hometown, I achieved Alevel results relating to Business, Maths and Textiles. After I decided to take a foundation year studying Art and Design since I was indecisive about my University courses. Indecisive like always. However, here I am now! Leaping into the world of Fashion Marketing.

Once again, welcome to blog.